Cards from a later 'El Heraldo' pack, with simplified aces, a new joker and court cards based on those of Hallmark (USA), by Cia Fabril Financiera S.A, Iriarte 2035, Buenos Aires, c.1975-75. At this time Joker S.A., of Tacaurí 127, Bs. As., were acting as exclusive agents for Fabril Financiera, but in 1977 Joker S.A. became an independent playing-card publisher and took over Cia Fabril Financiera's interest.