Playing card manufacturer JOKER S.A.I.C., Chorroarín 1068, Villa Ortuzar, Buenos Aires, c.1977-present.
Joker S.A.I.C. was first established in around 1977 as exclusive distributing agents to
Cía General Fabril Financiera S.A. at the address Tacauri 127. The earliest logo was a curved
outline of the letter 'j' as shown below.
Sometime around 1983 a new logo was designed, as shown at the top of this page.
Perhaps the intention was to appear similar to Cromy who in 1983 entered the card
games market in competition to Joker S.A. The business address also changed to Chorroarín 1068.
Above: in c.1977 Joker S.A. became the exclusive distributing agents for
playing cards manufactured by Cía Fabril Financiera, with a new
logo based on the letter 'j'. Their address was usually given as Tacauri 127, which was the
former address of Bertrand Domec.
However, for a short period the address was given on the box as Perú
420, 3er piso, Buenos Aires.
Above: four of cups and the new joker design which
was copied from Fournier. The 'Victoria' brand name
had been inherited from Cía Gral
Fabril Financiera, but was soon dropped. Thereafter the name 'Joker'
was used instead. The address on the four of cups is Tacauri
127 but this changed to Chorroarín 1068 in the early 1980s. (Click
images to see more).