Joker S.A.
Playing cards manufactured by Joker S.A.
Playing card manufacturer JOKER S.A.I.C., Chorroarín 1068, Villa Ortuzar, Buenos Aires, c.1977-present.
Joker S.A.I.C. was first established in around 1977 as exclusive distributing agents to Cía General Fabril Financiera S.A. at the address Tacauri 127. The earliest logo was a curved outline of the letter 'j' as shown below. Joker S.A. soon became an independent playing-card publisher and took over Cia Fabril Financiera’s interests.
Sometime around 1983 a new logo was designed, as shown at the top of this page. Perhaps the intention was to appear similar to Cromy who in 1983 entered the card games market in competition to Joker S.A. The business address also changed to Chorroarín 1068.
Joker S.A.I.C. produce a range including children's card games, tarot cards and advertising decks, alongside their standard Spanish-suited and Anglo-American playing cards.
Above: in c.1977 Joker S.A. became the exclusive distributing agents for playing cards manufactured by Cía Fabril Financiera, with a new logo based on the letter 'j'. Their address was usually given as Tacauri 127, which was the former address of Bertrand Domec. However, for a short period the address was given on the box as Perú 420, 3er piso, Buenos Aires.
Above: four of cups and the new joker design which was copied from Fournier. The 'Victoria' brand name had been inherited from Cía Gral Fabril Financiera, but was soon dropped. Thereafter the name 'Joker' was used instead. The address on the four of cups is Tacauri 127 but this changed to Chorroarín 1068 in the early 1980s. (Click images to see more).
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Activity for Joker S.A.
Sign in to comment or save this article.
Related Articles
Naipes Españoles “El Mexicano”
Standard Catalan-type deck, titled "El Mexicano", by an anonymous Argentinean manufacturer, c.1980s....
Topo Gigio
Topo Gigio card game by Joker S.A., Argentina, c.1985.
Parke-Davis Pharmaceuticals
Parke-Davis Pharmaceuticals, c.1998 & Bodegas Trapiche, 2003.
La Española Classic
‘La Española Classic’ is a traditional ‘La Española’ Spanish-suited pack and is produced in several ...
Lagos del Sur Souvenir
Lagos del Sur Souvenir playing cards published by Gráfica S.A., Buenos Aires, c.1980.
Naipes Vigor S.R.L.
VIGOR S.R.L (1955 - c1975) manufactured a range of playing cards and card games, including Chinita, ...
Minifusor Clásico
Minifusor Clásico, a modern re-drawing of the Catalan pattern published by Difusora, c.1980.
Naipes Joketa
“Naipes Joketa” by anonymous manufacturer, c.1975. A slightly elaborated version of conosur pattern....
Naipes Victoria - page 2
Naipes Victoria was Cía Fabril Financiera's leading brand of Spanish-suited playing cards.
Standard playing cards manufactured by Joker S.A.
Standard playing cards manufactured by Joker S.A.
Advertising & publicity playing cards by Joker S.A.
Advertising and publicity playing cards manufactured by Joker S.A.
Card games by Joker S.A.
Joker S.A.I.C. produce a range including children's card games, tarot cards and advertising decks, a...
Argentinian Playing Cards - Naipes Argentinos
Playing cards were introduced to the Americas by Spanish explorers in the 16th century.
J. F. Sanchez - Buenos Aires c.1895
J. F. Sanchez - Buenos Aires c.1895.
Justo Rodero e Hijos
Justo Rodero e Hijos, playing card manufacturer in Buenos Aires, Argentina.
C. Della Penna & Cía, Bs Aires, c.1930-1978
C. Della Penna S.A. playing card manufacturer and publisher, Buenos Aires, c.1930-1978.
Francisco Girbau & Cia, Buenos Aires
Francisco Girbau & Cia, Buenos Aires, c.1890-1935
J. M. Gandarillas, Buenos Aires, c.1815
Playing cards believed to have been designed in 1815 by the Chilean immigrant Manuel José Gandarilla...
Casa Escasany
Naipes Casa Escasany ~ Magnificent novelty playing cards published by Casa Escasany, Buenos Aires, A...
List of Argentinian Playing Card Manufacturers
List of Argentinian Playing Card Manufacturers from the 19th and 20th centuries.
Most Popular
Our top articles from the past 60 days
