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Justo Rodero e Hijos

wrapper and 4 of cups, c.1970

Above: wrapper and four of cups, with tax stamp, from a standard "Naipes Casino" deck, made by Justo Rodero e Hijos S.R.L., c.1970.

Justo Rodero

Founded 1930

Justo Rodero had immigrated to Argentina from Spain early in the 20th century. His interest in the graphic arts led him to start up a ticket printing business during the 1920s. He founded his playing card manufacturing business in 1930, which over the years has become established as one of the leading manufacturers in Argentina with exports to Uruguay, Paraguay and Chile. Mostly standard packs are produced, and some advertising versions are also known.

Left: four of cups from "Casino" pack by Justo Rodero, c.1960, before "e Hijos" was added to the name.

Naipes Casino   Naipes Casino Celuplastic   Naipes Casino Estilo Argentino   Naipes Habana   Naipes Casino Poker  

Naipes Casino Gaucho style, c.1960

Above: "Naipes Casino Estilo Argentino" with Gaucho suit symbols: the mate gourd, the sun, "facón" and gaucho club (palo borracho). There were several editions of this pack spanning late 1940s-1970s.   more →

Taxband, c.1950
Left: tax band from pack manufactured by Justo Rodero e Hijos S.R.L. in around 1955-60.

Naipes Casino, c.1970

Justo Rodero Naipes
Left
: "Naipes Casino Celuplastic" c.1967. The 'Marianne' tax stamp is just visible on the four of cups, along with the trade name for the plastic coating process which was applied to the cards. The name of the company has now been amended from "Justo Rodero" to "Justo Rodero e Hijos S.A.I.C.", and the addresses can be seen to change over the years.

Naipes Casino, c.1975-95

Above: "Naipes Casino" c.1980. The address is now given as Av. Dorrego 611/23, Buenos Aires  more

The range of brand names produced by Justo Rodero over the years includes: Naipes Casino, Naipes Casino Celuplastic, Naipes Casino Estilo Argentino, Naipes Habana, Naipes Casino Poker and Naipes Casino "Sidecar"

Last Updated February 03, 2016 at 10:38am

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