Joe Snow, a freelance illustrator and graphic designer based in West Yorkshire, England, was commissioned to create a pack for the Kaleidoscope range within the larger Ridley's House of Novelties brand for a UK based gift company Wild & Wolf. The pack is a 1960's inspired colourful and vintage style. Joe explains:
The card deck was great fun to work on. I wanted to keep the classic layout but make the characters feel more fun and down to earth. I gave them paper party hats instead of crowns to make them look a little less royal. For the hearts suit I added my signature ice cream cone. A recurring theme the joker is my favourite. He's either looking a bit scared at his angry marotte or making an angry face to scare his anxious marotte depending on which way up it is.