“Feardiadh at the Ford” jig-saw book, printed by the Ormond Printing Co., Dublin, c.1940
In 1935 Waddington's obtained a financial interest in Dublin by making a part acquisition of the Ormond Printing Company so that they could produced playing cards and cartons in Ireland. However, the Ormond Printing Company Ltd continued working under its own name and amongst other things printed the Jig-Saw Book shown here. The story inside the book is titled “The Story of Feardiadh at the Ford.” It was published sometime around the time of WW2 and sponsored by the Irish Red Cross. The story is taken from an Irish Saga; perhaps the theme of the “Battle of Feardiadh” would arouse Irish National sentiment and chivalry at a time of uncertainty?