When movies, radio and television first appeared playing card manufacturers were worried. But people still had plenty of leisure time and card playing continued to increase. Today’s electronic devices, computers, the Internet and online gaming have changed everything and many former playing card manufacturers have closed down or been taken over by larger corporations. The older manufacturers are now a reminder of bygone days.
Over the years the pressures of competition and other market forces have led to many smaller manufacturers being taken over by larger ones. The outcome is that the U.S.P.C.C. is now the largest manufacturer in the United States, and has inherited many brands previously owned by smaller manufacturers.
Walter Scharff was of Jewish descent. After some early experiences working in a cardboard factory and printing business cards, Walter Scharff established a playing card factory in 1923 and published a small but elegant range of German, Swiss and French-suited decks. There was a lot of competition in the playing card industry in those days, and in 1931 his business was taken over by V.A.S.S.