Albert Heijn’s “Boffie” Kwartetspel
AHOL (Albert Heijn Holding) the largest supermarket chain in The Netherlands, with 30% of the market, began with Albert Heijn BV in 1887. In the 1920s the company ran a continuous advertising campaign with its posters of a young boy known as “Boffie” in an apron carrying a very large tray of cups of coffee and tempting various groups of people to come and have a cup of coffee. The caption for these posters was “Stop! Daar is Boffie… met Albert Heijn’s Koffie”. These posters became very familiar to the public and served their purpose well. You can still buy reproductions of them in The Netherlands today.
The Happy Families card game themed with Albert Heijn's products (“Boffie” Kwartetspel, shown below) was designed by Huibert Vet (Huibert Arnoldus de Vet, 1920-1975), a Dutch comic artist and illustrator, and first published by Albert Heijn in 1936. The complete set contains 48 cards inside a cardboard box.