The Italian engraver and printer Carlos Fabbri (1867- ) studied art &
design in Italy. In 1887 he moved to Peru and commenced his career as
artist & designer for the journal El Perú Ilustrado in Lima. By
1888 Litografía y Tipografía Carlos Fabbri, Lima, Peru, was set
up in Calle Mercaderes 140. Having acquired the most up-to-date printing
machinery from Italy they soon became leading book publishers and printers of postage stamps,
maps, colour labels, posters, cheques, share certificates and, amongst other things,
cigarette insert cards for tobacco companies during the period 1890-1920
(approx). Fabbri's artistic and industrial work was awarded gold medals
at exhibitions in Paris, Milan, Madrid, London (1906) and Lima (1910).
Above: cigarette insert playing cards
for "La Mutua" tobacco company printed by Litografía Fabbri,
Lima, Peru, c.1900 using a decorative version of the Spanish Cadiz
pattern. The printer's name appears at the bottom left-hand corner of
each card, whilst the reverse shows an advertisement for "La Mutua"
tobacco. The central coin of the five of coins shows a coat-of-arms of Peru,
whilst the four of coins shows a basket of flowers, a motif often seen on
Belgian-made Spanish cards.
Below: cigarette insert playing cards
for Roldan y Cía's "El Perú" cigarettes printed by Litografía Fabbri Hnos,
Lima, Peru, c.1895 using the same designs as above with extra
inscriptions added below each card.