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Peruvian Playing Cards

PERUVIAN PLAYING CARDS

Playing cards have been travelling from Spain to South American colonies ever since Christopher Columbus. In 1531 Francisco Pizarro, a Spanish soldier, set sail from Panama with 180 men and 37 horses to conquer Peru for its gold. Huge amounts of silver were extracted from Peruvian mines during the 16th and 17th centuries and shipped back to Spain. At the same time gambling increased. Indeed, archaeological excavations in the Lower Rimac Valley near Lima have unearthed dice and fragments of 16th century Spanish playing cards made in Seville. Thus Peru was supplied with playing cards manufactured in Spain since the 16th century.

Sheets of playing cards were already being produced and sold in Peru by the mid-sixteenth century, but in 1553 their production was prohibited. The first printing press in Peru appeared in 1594, primarily for the purpose of printing Christian doctrine to support evangelism. Others soon followed and output was controlled by the Spanish crown to guard against subversive doctrines. Most of the images were religious and produced in Spain following fashions and tastes of the day. Ornaments include double-tailed mermaids, fish, semi-humans, demons, dragons, etc. At some point local woodcutters or engravers were employed; by 1618 an accusation was made that Francisco del Canto had made counterfeit playing-cards. Clandestine playing card industry was established at an early date.

cigarette cards for

Above: cigarette cards for "La Mutua" tobacco company printed by Litografía Fabbri, c.1900 using the Spanish Cadiz pattern.

The Spanish Cadiz pattern has been used in Peru since before 1900 and has become a sort of Peruvian National Pattern. The Castilian and Catalan patterns are seldom seen. For many years foreign-made cards were imported, including those made for the Estanco de Naipes del Perú, until Peruvian printers began to produce their own.

The logo of the Estanco de Naipes usually appears on the reverse of the cards

The Estanco de Naipes del Perú was first established in 1781 and administered by Spanish authorities as a sort of monopoly. Cards were produced in Spain at the Real Fábrica de Macharaviaya. Subsequently the Estanco was devolved to the Peruvian Congress who controlled the playing cards industry until the Estanco de Naipes was finally abolished in 1967.

Above: discoveries in archaeological excavations.

Above: playing cards engraved in silver, 1745.

Above: Fabrica de Cigarrillos Roldan y Cia, c.1890.

Above: cards for export to Peru made in Spain.

Above: Cádiz pattern made in Peru.

Above: Naipes Pavias, c.1990.

Above: miniature playing cards inset into tobacco cards, printed by Litografía y Tipografía Fabbri Hermanos, Lima, for Roldan y Cia Tobacco, c.1895.

A number of Peruvian tobacco companies produced collectible insert cards and playing cards to promote their cigarette brands during the late 19th century and early 1900s, many of which are finely lithographed by local printers. In addition there has been a small output of locally-produced packs. Local printers who also produced playing cards include: Color & Trazos ¦ Imprenta Lecaros ¦ Jan Mer S.A.C. ¦ Litográfica del Perú ¦ Litografía Fabbri ¦ Litografía Goicochea Hnos, S.A. ¦ Naipes y Casinos ¦ OBD, S.A. ¦ Offset Cecil S.A. ¦ Pavias ¦ Power Casinos ¦ Zandrox Producciones.

Publicity & Advertising

Van Genechten for the Estanco de Naipes del Peru

Above: Van Genechten for the Estanco de Naipes del Peru and Cigarrillo Holiday, c.1965.

Publicity pack for Laboratorios Magma, Lima, c.1990

Above: publicity pack for Laboratorios Magma, Lima, c.1990.

Cefacidal / Mead Johnson by Offset Cecil S.A., Peru, c.1975

Above: Cefacidal by Offset Cecil S.A., Peru, c.1975.

Coca~Cola advertising pack for Ripley department store, Peru

Above: Coca-Cola themed deck for Ripley Depertment Store, anon manufacturer, c.2000.

Tourist Souvenir

‘Vistas de Lima’ souvenir of Peru playing cards made by Standard Playing Card Co., Chicago, c.1910

Above: Vistas de Lima, c.1910.

Vistas del Perú, c.1940

Above: Vistas del Perú, c.1920s.

Cusco Inca Souvenir

Above: Cusco Inca Souvenir.

Peruvian Souvenir Playing Cards published by Jan Mer S.A.C., c.2000

Above: Peruvian Souvenir by Jan Mer S.A.C., c.2000.

Peru Rail Souvenir

Above: Peru Rail souvenir playing cards "exploring the land of the Incas" published by Peru Rail.

Inka Culture playing cards, Peru, c.2000

Above: Inka Culture playing cards, Peru, c.2000.

“Líneas de Nazca” souvenir playing cards, Peru, c.2008

Above: “Líneas de Nazca” souvenir playing cards, Peru, c.2008.

Fenno souvenir playing cards, Peru, c.2009

Above: Fenno souvenir playing cards, Peru, c.2009.

Tarot & Cartomancy

Ramses II Tarot, Peru. c.1975

Above: Ramses II Tarot, Peru. c.1975.

TU DESTINO Cartomancy Cards by Zandrox Producciones, Miraflores, Peru, c.1975

Above: TU DESTINO Cartomancy Cards by Zandrox Producciones, Miraflores, Peru, c.1975.


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Last Updated November 28, 2016 at 02:16pm

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