Above: "Festal" standard Anglo-American style advertising playing cards for Hoechst Peruana S.A. manufactured by Litográfica del Perú, S.A., c.1970. The Ace of Spades is suggestive of a "Bicycle" Ace which was presumably well-respected by Peruvian card players. The reverse shows an advert depicting a negro with a satisfied belly and no indigestion due to the beneficial effects of Festal! Hoechst Pharmaceuticals also produced advertising playing cards in other South American countries, see Naipes INCA by C. Della Penna for Hoechst, Buenos Aires, c.1973.
Anglo-American style advertising playing cards made in Peru by Litográfica del Perú, c.1975, for Sydney Ross S.A. / Winthrop Pepsamar indigestion remedy. The Ace of Spades is reminiscent of an Ace by USPCC, and has the mongram 'DD' in the centre. The Joker depicts a jester riding a penny-farthing bicycle.