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Litografías Industrias Madriguera

Litografías Industrias Madriguera, Barcelona, c.1896

Sets of playing cards or domino cards aimed at children became a new trend in Catalonia and Valencia during the 1870s designed to carry advertising slogans by chocolate companies on the fronts and/or reverse. Pictorial trade cards were becoming popular throughout Europe so that tea, tobacco, chocolate or even beef extract were the commodities most associated with beautifully lithographed and collectible insert cards. The quality and imagination of the designs reflects the cultural exuberance of those past times.

In this example, by Litografías Industrias Madriguera of Barcelona, suits were designed as skittles, balls, swords and sundae dishes around which groups of children are balancing or climbing. Ribbons or blank panels on the reverse incorporated references to the chocolate products (which in this edition have been removed).

see also: Spanish Historical Characters“El Perú” Fabrica de Cigarrillos, 1890Carreras Playing Cards and Dominoes, 1929Zoo Comics, 1968.

Litografías Industrias Madriguera, Barcelona, c.1896 Litografías Industrias Madriguera, Barcelona, c.1896 Litografías Industrias Madriguera, Barcelona, c.1896 Litografías Industrias Madriguera, Barcelona, c.1896 Litografías Industrias Madriguera, Barcelona, c.1896

Above: cards from facsimile edition by El Sendero of 40 card version of a design originally published in c.1896 and re-issued in 1930s by Litografías Industrias Madriguera, Barcelona. 97x61mm.

See also: Juego de Naipes Comicos


REFERENCES:

Denning, Trevor: The Playing-Cards of Spain, Cygnus Arts, London, 1996

Last Updated July 15, 2016 at 06:59pm

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