Advertising playing cards for Capel Vinos S.A., manufactured by Naipes Comas, 2001.
It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks. This was to avoid promoting their own name at the expense of the client who was paying to advertise their own product.
An historic American advertising deck for the C. A. Edgarton Mfg Company, manufacturers of the President Suspender (known as “braces” in England) depicting U.S. Presidents and First Ladies on the courts.
Possibly one of the most beautiful decks produced for commercial purposes, this was printed by Modiano for the Austrian Lloyd Steamship Company of Trieste in c.1895.
The company advertised themselves as “The Monarch King of all Cycles” with the lion's head motif inside a bicycle wheel. The four Kings depict Tom Cooper (1874–1906), an 1890s champion bicycle racer and early auto racing ‘speed king’.
The Kings show American admirals and the Jacks have different officers at each end. The Queens are “Our Colonies”. Advertising appears on the Ace of Spades and ‘Uncle Sam’ Joker, the back and the box. The medals on the Aces suggest awards.
The deck is described on the box as “a portfolio of photographs of the leading lights of the stage”
The court cards feature double-ended light-bulb people (the Kings are repeated in each suit) and the numeral cards have vignettes at each end illustrating how Osram light bulbs lighten the darkness.
The design of the figures is very agile with excellent colour harmony and execution.
Philips 'Arlita' advertising playing cards manufactured by Etabl. Mesmaekers Frères S.A., Turnhout, Belgium, 1925
Arturs Duburs playing card designs used to advertise Zole Vodka but which were never published
Alfred Marks Recruitment Consultants publicity playing cards published by Astra Games
Bosch Rexroth are leading specialists in the field of drive and control technologies (automation). These playing cards are a Health & Safety teaching aid based on a training program which aims to develop continuously improving safety standards in the workplace, reducing the risk of accidents and leading towards higher levels of output.
Naipes Globalstar TE.SA.M. Telefonía Satelital playing cards, manufactured by Gráfica 2001. Satellite Communications
Old Smuggler Whisky playing cards manufactured by Gráfica 2001, Argentina
Cilbrás is a distribution branch of the Brazilian high-pressure gas cylinder and welding supplies company Praxair. Praxair Argentina supplies atmospheric (argon, nitrogen, oxygen) and process gases (carbon dioxide, helium, hydrogen), as well as speciality and medical gases.
Fastener S.R.L. (founded in 1990) are manufacturers of nuts and bolts and other industrial fasteners. The traditional Spanish suit symbols in this special pack have been substituted by various kinds of nuts and bolts.
Naipes Cassino de Don Clemente, Pasatiempos Gallo S.A., Mexico, c.1988
Anonymous Moroccan Playing Cards for Royal Air Maroc airlines and others...
Chaudsoleil Red Wine advertising playing cards from Morocco.
Supermercados CHIP playing cards manufactured in Uruguay by Compañía General de Fósforos Montevideana, 1979
Cefacidal / Mead Johnson advertising playing cards, c.1975
Anglo-American style advertising playing cards made in Peru by Litográfica del Perú, c.1975, for Sydney Ross S.A. / Winthrop Pepsamar indigestion remedy. The Ace of Spades is reminiscent of an Ace by USPCC, and has the mongram 'DD' in the centre. The Joker depicts a jester riding a penny-farthing bicycle.
Festal advertising playing cards for Hoechst Peruana S.A.
Double advertising pack made by Cartográfica Industrial for Refrigeração Parana S.A. The extra card contains an insignia with the legend 'CARTAL'.
Van Genechten manufactured playing cards in various styles, including specially customised versions for commercial clients wishing to advertise their own brands on the cards.
Advertising pack for Cerveza El Gallo, made in Belgium, c.1880
Las Cartas de Sara (Yerba Mate) based on an idea by Diego Silva Pintos and illustrated by Hogue. Produced by Color/9, c.2003.
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930
Pilsen Trucofest Playing cards, Uruguay, c.2008
Clearly promoting good personal hygiene, each card shows a young, pouting female model posing seductively and appealing to the playboy.
Roche Advertising Playing Cards
Coimexpor Spanish-suited playing cards by Industria Gráfica Pesout, S.A., Buenos Aires, Argentina, c.2008
Naipes "ANGUS" designed by Gustavo A. Pueyrredón, depicting Aberdeen Angus livestock on the courts, special aces showing trophies and two jokers dressed as Gauchos.
The logo on the four of cups on Naipes Payador shows a man playing a guitar beneath the legend "Payador".
Naipes La Estrella Spanish-suited playing cards made for BOLS gin by Igor Domicelj, Buenos Aires, c.1954
Advertising pack for Lutz Ferrando y Cía Opticians, c.1960.
Estudio Negrin playing cards for PIRELLI, made by Orestes A. Cappellano S.R.L., Buenos Aires, Argentina, c.1960
Advertising and publicity playing cards manufactured by Joker S.A.
Naipes Casa Escasany ~ Magnificent novelty playing cards published by Casa Escasany, Buenos Aires, Argentina, 1930s
La Baraja 'Hoja de Afeitar'. Baraja de Hojas Maravilla descalificadas como de primerísima categoría.
Advertising pack for the Moroccan Bank of Commerce and Industry, 1986
Spanish-suited pack manufactured by Chas Goodall & Son for South America
Tobacco cards with miniature playing cards inset into top corners, printed by Litografía y Tipografía Fabbri Hermanos, for Roldan y Cia Tobacco, Lima, c.1895.
Coca~Cola advertising playing cards printed for Ripley department store, Peru