Australian Brewery Advertising
A vintage Watney's Coombe Reid & Co Ltd promotional card game distributed by the brewery to their customers in c.1930
It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks. This was to avoid promoting their own name at the expense of the client who was paying to advertise their own product.
The Kings show American admirals and the Jacks have different officers at each end. The Queens are “Our Colonies”. Advertising appears on the Ace of Spades and ‘Uncle Sam’ Joker, the back and the box. The medals on the Aces suggest awards.
Advertising pack for Cerveza El Gallo, made in Belgium, c.1880
Schincariol Cerveja Pilsen brewery playing cards manufactured by Gráfica Nossa Senhora Aparecida Ltda (Nossagraf), Brazil
Pilsen Trucofest Playing cards, Uruguay, c.2008
Welsh Brewery Playing Cards