Wills’s “Happy Families” cards were issued by the Imperial Tobacco Company (of Great Britain and Ireland) Limited in around 1930.
Tobacco insert cards were a very successful marketing innovation which started in the nineteenth century.
The design of the figures is very agile with excellent colour harmony and execution.
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930
Spanish style pack issued on behalf of the Cía Chilena de Tabacos, c.1932
Tobacco cards with miniature playing cards inset into top corners, printed by Litografía y Tipografía Fabbri Hermanos, for Roldan y Cia Tobacco, Lima, c.1895.