A range of cheaper or more economical card games under the brand name ‘Clifford Series’ appeared just after the War, often bearing the legend “British Made”. These games shared the sense of optimism and love of fun which characterised similar games by Tower Press and were usually produced in bright colours on low grade cardboard. The brand was owned by F. Levy and Co, of 22-24 Tabernacle Street, Finsbury Square, London, EC2, who had founded a wholesale business in 1923, selling toys and fancy goods from Hong Kong. Eventually they marketed a few items under the brand name Clifford which was his son’s Christian name.
During this period Clifford card games appeared in several editions of 16 different games, including: Animal Rummy, Circus Snap, Donkey (2 versions), Happy Families (3 versions + a miniature), Mystic Fortune Teller, Old Maid, Pantomime Snap, Happy Hours Snap, Nursery Rhyme Snap, Wild West Snap & There and Back.
At some point in the 1960s or ’70s the brand became ‘Clifford Toys’.
At some point in the 1960s or ’70s the brand became ‘Clifford Toys’ with a new logo. In the 1970s a new range of 6 photographic card games with square corners was introduced. These were: Animal Happy Families, Animal Snap, Capital Cities Snap, Fireman’s Rummy, Guardsman Snap & Travel Snap. These at last had the brand name on the boxes and at first were made in England but later, with fewer cards, made in Italy. Although card games ceased being created in the 1950s the cards continued to be published until the 1970s. They also produced a big range of miniature children’s books. The company now no longer exists today.