CWS Printing Works, Longsight, Manchester
The Co-operative Wholesale Society (CWS) was originally established in 1863 and the Scottish CWS followed in 1868. A full history of The Co-operative can be read here→
The C.W.S. Printing Works at Longsight, Manchester, was the Co-operative Wholesale Society's printing division, presumably set up to print labels and packaging for their range of products. During the 1930s a range of advertising playing cards and children's card games was produced promoting various products from the Co-op's range. The Ace of Spades features the wheatsheaf motif in the centre with the legend "Labor and Wait" on a banderole, with "C.W.S.Printing Works Longsight Manchester" beneath. The Joker is a full-length jester holding a bauble.