Supermercados CHIP
Supermercados CHIP playing cards manufactured in Uruguay by Compañía General de Fósforos Montevideana, 1979
Supermercados CHIP playing cards, c.1979
Spanish-suited playing cards manufactured in Uruguay for the fifteenth anniversary of Supermercados CHIP, manufactured by Compañía General de Fósforos Montevideana S.A., 1979, in the typical style used in South America of the Spanish Catalan pattern.
Above: Supermercados CHIP playing cards manufactured in Uruguay by Compañía General de Fósforos Montevideana, 40 cards + 2 jokers in special box, 1979. The company motif, portrayed on the four of cups, is depicted as a flame, which symbolises the company's principal product, matches. The jokers depict a fat king having emptied the contents of a huge goblet.
Right: the back of the box shows a photograph of the interior of a supermarket with rows of bottles on shelves.
See also: Naipes Ancla►
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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