The National Card Co., Indianapolis & New York (c.1886-1894)
The National Card Co. was formed in c.1886 by Samuel J Murray, who as a young man had worked in England in Charles Goodall's playing card factory. In 1881 he moved to Cincinnati and became an employee of Russell & Morgan playing card manufacturers. In 1886 he left Russell & Morgan and moved to Indianapolis to establish the National Card Company. The National Card Co. Aces of Spades state 'Indianapolis & New York'. The plant was located at 5th and Eggleston in Indianapolis, whilst offices were at 221-227 Canal St., New York City.
Early National Card Co brands include: Steamboats, Crescent, Apollo and Rambler.
All playing card manufacturers produced their own version of the Steamboat brand, usually towards the bottom of the range. There doesn't appear to have been any patent, copyright or trademark restriction on the “Steamboats” brand.
Above: National Steamboats #9 manufactured by the National Card Co., c.1886. 52 cards + 'Watermelon' Joker. Click the image to see another example with slight differences in details of the costume decoration, more akin to Goodall's designs.
Above: Superior Steamboats No.9, c.1886. Although the Steamboats brand was the bottom of the line quality-wise with all makers, this particular deck is gold edged! Note that the typeface for the indices has changed, but the colourful Joker is the same see more. Image courtesy Rod Starling.
All National brands were available with gold edges, and the brand number on the box was one higher on gold edged decks.
Crescent No.44 & 45
Above: Crescent #45 playing cards by the National Card Co., c.1886-1890 with an artistic landscape on the back. The box states that the deck is in the “Crescent Art Series”. Image courtesy Rod Starling.
Above: Apollo #33 c.1890s, with baseball back design featuring N.C.Co monogram and larger indices.
Above: Apollo #33 issued by the United States Playing Card Company who were continuing to publish the former National Card Co brand, 1926. The Ace of Spades has some small differences in the design. The Joker features Brownies as were popularized at the time by Palmer Cox, a writer of children's stories. Images courtesy Rod Starling.
Right: the box Click to zoom →
1886 saw the ongoing production of several new brands introduced by the National Card Company including Owls, Arrows, Aladdin and Columbia. In that same year the American Federation of Labor was founded and the Statue of Liberty was dedicated in New York Harbour. The structural engineer of the statue was Gustave Eiffel.
In 1894 the National Card Co. was merged with the United States Printing Co. as a key component in the formation of the United States Playing Card Company. From c.1900 the name of the U.S. Playing Card Co. was placed at the bottom of the Ace of Spades and on the box, in addition to the National Card Co name, and most of the National brands remained in production by the U.S.P.C.C.
Above: the National Card Co's Aladdin No.1001 playing cards manufactured by The US Playing Card Co for the Estanco de Naipes del Peru, 1940s. The legend Estanco de Naipes del Perú is printed either on the box (left-hand example) or on the ace of spades, joker and reverse (right-hand example). The price of 2.50 Soles Oro is also overprinted on the box.
Above: Skat 8 playing cards by the National Card Co., c.1895. The back design features hunting paraphernalia, possibly a response to USPCC’s “Sportsmans” and Dougherty’s “Outing” brands. This beautifully engraved Ace of Spades was also used for Pinochle #300. Image courtesy Rod Starling.
Columbia No.133 & 134
Above: Columbia #134 Whist playing cards by the National Card Co., c.1895. Image courtesy Rod Starling.
Right: the box Click to zoom →
Dawson, Tom & Judy: The Hochman Encyclopedia of American Playing Cards, U.S. Games Systems Inc., 2000
Starling, Rod: Shuffling Along with History, in 'Clear the Decks', the Newsletter for 52 Plus Joker (edited by Judy Dawson), September 2010