Closely following the development of visual advertising in general, such as on labels, packaging and posters, advertising playing cards are used in pubs and cafés and are a popular publicity item. Some packs are widely distributed, others are more exclusive. In some cases single cards are collected from inside the advertised product to complete a full set.
These unusual and striking playing cards were published sometime in the late 1970s or early 1980s by the iconic Australian brand of matches, Bryant & May. Whilst the same court card images are used in each suit, the numeral cards employ matches arranged geometrically instead of the normal pips.