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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Asociart promotional playing cards, Argentina, 2000

Asociart Insurance promotional playing cards, Argentina, 2000

Asociart playing cards, Buenos Aires, Argentina

Asociart provides insurance cover for all areas of work-related risk. The character featured on these special promotional playing cards is "Prudencio" who also appears in the company's Health & Safety literature. The deck contains 48 cards + 2 "Prudencio" jokers in a special box, c.2000.

Asociart promotional playing cards, Argentina, 2000 Asociart promotional playing cards, Argentina, 2000 Asociart promotional playing cards, Argentina, 2000