Justo Rodero e Hijos
Justo Rodero e Hijos, playing card manufacturer in Buenos Aires, Argentina.
Above: wrapper and four of cups, with tax stamp, from a standard "Naipes Casino" deck, made by Justo Rodero e Hijos S.R.L., c.1955.
Justo Rodero
Founded 1930
Justo Rodero had immigrated to Argentina from Spain early in the 20th century. His interest in the graphic arts led him to start up a ticket printing business during the 1920s. He founded his playing card manufacturing business in 1930, which over the years has become established as a leading manufacturer in Argentina with exports to Uruguay, Paraguay and Chile.
← Left: four of cups from "Casino" pack by Justo Rodero, c.1960, before "e Hijos" was added to the name.
Naipes Casino Naipes Casino Celuplastic Naipes Casino Estilo Argentino Naipes Habana Naipes Casino Poker
Above: tax band from pack manufactured by Justo Rodero e Hijos S.R.L., c.1955-60.
Naipes Casino
Above: "Naipes Casino Estilo Español" standard Spanish suited playing cards manufactured by Justo Rodero, c.1955 see more →
Left: "Naipes Casino Celuplastic" c.1967. The 'Marianne' tax stamp is just visible on the four of cups, along with the trade name for the plastic coating process which was applied to the cards. The name of the company has now been amended from "Justo Rodero" to "Justo Rodero e Hijos S.A.I.C.", and the addresses can be seen to change over the years.
Above: "Naipes Casino" c.1980. The address is now given as Av. Dorrego 611/23, Buenos Aires more →
Estilo Argentino
Above: "Naipes Casino Estilo Argentino" with Gaucho suit symbols: the mate gourd, the sun, "facón" and gaucho club (palo borracho). There were several editions of this pack spanning late 1940s-1970s. more →
The range of brand names produced by Justo Rodero over the years includes: Naipes Casino, Naipes Casino Celuplastic, Naipes Casino Estilo Argentino, Naipes Habana, Naipes Casino Poker and Naipes Casino "Sidecar"
By Simon Wintle
Member since February 01, 1996
View ArticlesCurator and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.
Leave a Reply
Recommended
Naipe de Bridge
Standard English pattern pack made in Ecuador, c.1970.
Quinto Centenario del Descubrimiento de América
Fifth Centenary of the Discovery of America by Heraclio Fournier, 1992.
Parisian style Spanish deck by Grimaud
Parisian style Spanish deck by Grimaud for export to Uruguay.
Egyptian Tarot
Egyptian Tarot published by Naipes La Banca, Buenos Aires, c.1980.
Naipes Criollos
“Naipes Criollos” Gaucho playing cards, 1995.
Naipes Cardón
Naipes Cardón designed by Mario Luis Rivero depicting traditional Argentine culture and identity, 2002.
El Oráculo de la Bruja
“El Oráculo de la Bruja” fortune-telling cards, 2003.
Martín Fierro
Naipes “Martín Fierro” based on the epic poem by José Hernandez.
Naipes Parliament por Caloi
Carlos Loiseau, better known as ‘Caloi’, was a cartoonist whose designs for Parliament Cigarettes were first published in the early 1970s.
Minifusor Tipo Español
Naipes "Minifusor" tipo Español published by Difusora S.A., c.1980.
Clark’s Industries
Clark’s Industries Spanish Cards, c.1975.
El Tripero
Hand-drawn semi-erotic, satirical playing cards by Lautaro Fiszman ‘El Tripero’, 2002.
Anonymous Spanish Suited pack, c.1760
Anonymous archaic Spanish Suited pack, c.1760
Mordillo Skat
Mordillo Skat designed by Guillermo Mordillo, c.1979
America
“America” playing cards designed by Teodoro N Miciano, 1960.
Cartas Gitanas
The designs of these fortune-telling cards are largely taken from nineteenth century Austrian "Rural Scenes" Tarock cards.
Naipes Garaycochea
Humorous playing cards designed by Carlos Garaycochea, Buenos Aires, c.2002.
Desafio Football Caricatures
“Desafio” playing cards with football player caricatures, c.2000
Roche Playing Cards
Roche Pharmaceutical playing cards, 1980s.
Cartas Precolombinas
Spanish playing cards with Pre-Columbian designs from Argentina, 2001.
World Cup ’98
World Cup ’98 football team pack for Paradigma Consulting Group, 2000.
Mundialito de Radiolandia 2000
‘Mundialito’ toy football playing cards published inside the magazine ‘Radiolandia 2000’, Argentina, 1978.
Baraja Gaucha
“Baraja Gaucha” fantasy deck designed by Mateo Tikas Plechas for Argentina, 1998.
La Baraja
Anonymous “La Baraja” Spanish deck, c.2005.
Pedro Domecq
Anglo-American pattern for Pedro Domecq Mexican brandy made by Productos Leo S.A., c.2000.
Baraja Gaucha Juan C. Yelina
Baraja Gaucha by Juan C. Yelina for Profertil S.A., 2006.
Naipe Cantaclaro
A colourful version of the Spanish Catalan pattern from Colombia, with a crowing cockerel on the 4 of cups.
Naipes Artiguistas, 1816
Naipes Artiguistas published in Concepción del Uruguay, Entre Rios province (Argentina) in 1816, by Fray Solano García.
Servicio de Hidrografía Naval
125th anniversary of the Argentine Naval Hydrographic Service, 2004.
Milonguita
Naipes de Poker “Milonguita” featuring early Tango music score covers, Gardés Editorial, 2003.
Gaucho Naipes
‘Gaucho’ Spanish-suited deck, anonymous manufacturer, made in Argentina, 2001.
Naipe Criollo Caraí Pujol
‘Naipe Criollo Caraí Pujol’ with Gaucho designs by Julio F. Parada Seifert capturing the spirit of Argentine country life, 2005.
Piñón Fijo
“Piñón Fijo” is an Argentine clown, whose real name is Fabián Gómez. He is well-known on Argentine children's television.
El Rodeo Talabartería
Promotional playing cards produced for ‘El Rodeo Talabartería’ specialising in leather goods and clothing, Buenos Aires, c.2006.
Naipes “La Estrella” for BOLS by Igor Domicelj, Bs Aires, c.1954
Naipes “La Estrella” Spanish-suited playing cards made for BOLS gin by Igor Domicelj, Buenos Aires, c.1954
Black Tango
‘Black Tango’ playing cards with photographs of dancing couples published by Gardés Editorial, 2003.
Barajitas Futbolísticas Golazo, 1973
Figuritas Golazo collectible football cards from Argentina, 1973.
Truco “Únicos”
Naipes Truco “Únicos” with caricatures of national celebrities designed by Gerardo N. Perez, 2006.
Gráfica S.A., Bs Aires
Gráfica S.A. of Buenos Aires has produced a number of brands using the Catalan pattern.
Naipes Españoles “El Mexicano”
Standard Catalan-type deck, titled "El Mexicano", by an anonymous Argentinean manufacturer, c.1980s.