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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

Justo Rodero e Hijos

Justo Rodero e Hijos, playing card manufacturer in Buenos Aires, Argentina.

wrapper and 4 of cups, c.1955

Above: wrapper and four of cups, with tax stamp, from a standard "Naipes Casino" deck, made by Justo Rodero e Hijos S.R.L., c.1955.

Justo Rodero

Founded 1930

Justo Rodero had immigrated to Argentina from Spain early in the 20th century. His interest in the graphic arts led him to start up a ticket printing business during the 1920s. He founded his playing card manufacturing business in 1930, which over the years has become established as a leading manufacturer in Argentina with exports to Uruguay, Paraguay and Chile.

Left: four of cups from "Casino" pack by Justo Rodero, c.1960, before "e Hijos" was added to the name.

Naipes Casino   Naipes Casino Celuplastic   Naipes Casino Estilo Argentino   Naipes Habana   Naipes Casino Poker  

Taxband, c.1950

Above: tax band from pack manufactured by Justo Rodero e Hijos S.R.L., c.1955-60.

Naipes Casino

Justo Rodero Naipes Casino, c.1955

Above: "Naipes Casino Estilo Español" standard Spanish suited playing cards manufactured by Justo Rodero, c.1955  see more

Naipes Casino, c.1970

Left: "Naipes Casino Celuplastic" c.1967. The 'Marianne' tax stamp is just visible on the four of cups, along with the trade name for the plastic coating process which was applied to the cards. The name of the company has now been amended from "Justo Rodero" to "Justo Rodero e Hijos S.A.I.C.", and the addresses can be seen to change over the years.

Naipes Casino, c.1975-95

Above: "Naipes Casino" c.1980. The address is now given as Av. Dorrego 611/23, Buenos Aires  more

Estilo Argentino

Naipes Casino Gaucho style, c.1960

Above: "Naipes Casino Estilo Argentino" with Gaucho suit symbols: the mate gourd, the sun, "facón" and gaucho club (palo borracho). There were several editions of this pack spanning late 1940s-1970s.   more →

The range of brand names produced by Justo Rodero over the years includes: Naipes Casino, Naipes Casino Celuplastic, Naipes Casino Estilo Argentino, Naipes Habana, Naipes Casino Poker and Naipes Casino "Sidecar"


By Simon Wintle

Member since February 01, 1996

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Curator and editor of the World of Playing Cards since 1996.