Intermarché FFF promotion 2026

Published August 12, 2026 Updated August 12, 2026

Two 2026 World Cup items given away as prizes in an Intermarché promotion.

2026 FranceAdvertisingFootballIntermarchéHappy Families

In conjunction with the Fédération Française de Football (FFF), the French supermarket chain Intermarché ran a promotion during the 2026 World Cup which lasted from 8 June to 19 July 2026. These two packs were among the prizes.

7 Familles Les Equipes de France

A Happy Families-type game with full-colour photos of the current stars of French football. What is unusual here is that both male and female players are included in the same pack. The families are divided according to the different playing positions – forwards, wingers, goalkeepers, etc.

7 Familles Les Equipes de France Happy Families, 2026 7 Familles Les Equipes de France Happy Families, 2026

Above: “7 Familles Les Equipes de France” Happy Families-type card game made in Belgium for Intermarché, 2026. 42 cards + 2 cards with rules in French + 1 extra card in tuck box.

Jeu de 54 cartes

A pack with international faces but some rather peculiar features. Overall, the courts look squashed. It's as if poker-size designs had been squeezed for use on bridge-size cards but that those bridge-size designs had then been put back onto poker-size cards! Most obvious is probably the fact that the King of Spades is missing an eyebrow. The aces all have the same decoration: two stars and the FFF logo. The black suits are printed a deep violet-blue colour rather than pure black. It is noticeable, too, that the cards lack a black liner. This seems to be a modern feature found on a lot of cheaper packs.

standard international pattern cards made in Belgium for Intermarché, 2026. 52 cards + 2 Jokers + 1 extra card in tuck box standard international pattern cards made in Belgium for Intermarché, 2026. 52 cards + 2 Jokers + 1 extra card in tuck box

Above: standard international pattern cards made in Belgium for Intermarché, 2026. 52 cards + 2 Jokers + 1 extra card in tuck box.

The two sets have a common back design and are both the same size: 63 x 85 mm.

There is a claim on both tuck boxes that these packs were manufactured in Belgium (‘Fabriqué en Belgique’). However, Ken Lodge agrees with me that these cards were almost certainly made in China. The designs closely resemble Ken’s type CUS7.6. The Joker is identical to the one shown on Ken’s blog page 69, Chinese part 3, no. 1449

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By Roddy Somerville

France • Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.

Activity for Intermarché FFF promotion 2026

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