Artist alliance of the magic industry Theory11 collaborated with Jeffrey Bucholtz lead illustrator for San Francisco based design agency Hatch. Hatch designs much of the branding for Coca-Cola, American Eagle, Pixar, and even JAQK Cellars!
Theory11 were looking to create a limited-edition deck of cards focused on Hellenistic Egypt’s religious and philosophical system of Hermeticism.
The royal court represents the three parts of wisdom – alchemy is represented by the jacks, astronomy by the queens, for example , and theurgy by the kings. The fundamental elements of alchemy: earth, fire, water, and air were applied to the suits.