Playing Cards have been around in Europe since the 1370s. Some early packs were hand painted works of art which were expensive and affordable only by the wealthy. But as demand increased cheaper methods of production were discovered so that playing cards became available for everyone...
The Gothic age, from the 13th - 15th centuries, saw fundamental economic and religious changes. The centre of gravity shifted from the land to the towns. A new form of economy evolved, based on production for sale and exchange, in which merchants and craftsmen played increasingly important roles.
Prohibitions of card playing and denunciations by preachers demonstrate their widespread use for gambling. It was a pastime that attracted card sharps, gamblers, cheats, swashbucklers and rogues... living by their wits. The emotional outbursts and bad behaviour upon losing were seen as immoral.
Luxury hand-painted packs were only available to a few, who enjoyed them privately or with select company. The printed or mechanically-produced versions, cruder in design and execution, were viewed simultaneously by larger audiences but were prone to deteriorate more rapidly.