Willis W. Russell started a modest playing card business in Milltown, a small town in northern New Jersey. Production commenced in 1905.
Willis W. Russell’s “Regulars” were first issued in c.1906, a brand aimed at the armed forces, in tribute to men of the “regular army”. It was patented with ‘Long Distance Pips’ with shading in the hearts and spades.
The “Smart Set 400” brand with named backs was introduced in c.1906 by the Kalamazoo Playing Card Co. in Michigan. Kalamazoo subsequently merged with the Russell Playing Card Co. in around 1913 or 1914. Thereafter the “Smart Set 400” series continued to be published by the Russell Playing Card Co.
Squared Faro #366 by Russell & Morgan Co. first issued in 1887.
