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Playing Cards for Consumer Advertising, Marketing & Promotion

Advertising & Promotional

Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.

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Bischofszell 1987


Advertising pack for the food producer Bischofszell, designed by Heinz Looser-Brenner, with non-standard suits.

Black & White Whisky by Nintendo

Black & White Whisky by Nintendo

Whisky advertising playing cards manufactured by Nintendo Playing Cards Co Ltd for Dodwell & Co., 1960s.

Blue Brand Snap Up 1920

Blue Brand Snap Up

Blue Brand Snap Up published by Van den Berghs probably late 1920s.

BMW Promo Top Trumps 2012

BMW Promo Top Trumps

BMW Promo Top Trumps produced as a promotion for the London 2012 Olympic Games.

Bodegas Trapiche 1998

Bodegas Trapiche

Promotional playing cards produced for Bodegas Trapiche, designed to play Quartet games by collecting a wine bottle card with four matching glasses.

Boerenbond Veevoeders 1968

Boerenbond Veevoeders

Promotional deck designed by Ray Goossens for the Boerenbond farmers’ union, c.1968.

Bofinger’s Reise-Skat 1993

Bofinger’s Reise-Skat

Advertising pack for a travel company with humorous illustrations of all sorts of travellers.

Branded Tarot Decks and Modern Mystic Lifestyle

Branded Tarot Decks and Modern Mystic Lifestyle

Taking a closer look at the rise of media tie-in branded tarot deck and esoteric lifestyle of younger generations.

Breedon Press Ltd

Breedon Press Ltd

Playing cards advertising Sunspel underwear printed by the Breedon Press Ltd, Nottingham, c.1950

Brewery Advertising

Brewery Advertising

Australian Brewery Advertising.

Bridge advertising playing cards by La Cubana 1980

Bridge advertising playing cards by La Cubana

Bridge advertising playing cards for Morganite Carbon, manufactured by La Cubana, S.A., Tulipan 108, Mexico 4, D.F., c.1980s.

Brighter Families 1930

Brighter Families

“Brighter Families” promotional card game for Cosmos Lamps (Metrovick), 1930

British Airways Concorde 2003

British Airways Concorde

British Airways Concorde playing cards made in Belgium by Carta Mundi, before 2003.

Brooks dna playing cards

Brooks dna playing cards

Brooks dna playing cards produced by Gemaco for Brooks running shoes.

Brunner Möbel 1966

Brunner Möbel

Publicity pack for Brunner Möbel with graphic design by André Stehle, 1966

Bucktrout & Co. Ltd 1930

Bucktrout & Co. Ltd

Half-sized cigarette playing cards published by Bucktrout & Co., Ltd (Guernsey) c.1930.

Buffalo Trace 2014

Buffalo Trace

Buffalo Trace Kentucky bourbon whiskey promotion playing cards, 2014.

Burgdorf Abschreckhärtetechnik 1981

Burgdorf Abschreckhärtetechnik

Promotional pack for a German steel hardening business, with designs by Costante Costantini.

Burj Al Arab Jumeirah

Burj Al Arab Jumeirah

Gold plated souvenir playing cards from the Burj Al Arab Jumeirah hotel in Dubai.

Butagaz 1976


“Butagaz” playing cards for the French gas company, c.1976