Playing Cards for Consumer Advertising, Marketing & Promotion
Closely following the development of visual advertising in general, such as on labels, packaging, posters and TV commercials, advertising playing cards seek to find ways to associate products with our inner desires and longings, with our identity and who we want to be. Some packs are widely distributed as part of larger promotions, others are more exclusive. In some cases single cards are collected from inside the advertised product, thereby stimulating further sales to complete a full set.
Cerveza ‘El Gallo’
Advertising pack for Cerveza ‘El Gallo’ made in Belgium, c.1880.
Chamborama
This “Jeu de Familles” from the 1960s designed by Jean Bachès promotes Chambord glassware.
Chaudsoleil Wine
Chaudsoleil Red Wine advertising playing cards from Morocco.
Children’s Vocabulary Cards
Thai Children’s Colour Vocabulary Cards promoting Ovaltine chocolate malt drink, 2016.
Chocolat du Planteur
Chocolat du Planteur cards (reproduction) by French artist Louis Bourgeois-Borgex, c.1900.
Chocolate playing cards with scenes from World War 1
An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920.
Chocolondo by Famosa
Chocolondo Waffle deck for Famosa.
Cía Chilena de Tabacos
Anglo-American style pack issued on behalf of the Cía Chilena de Tabacos, c.1930.
Cia Chilena de Tabacos
Spanish style pack issued on behalf of the Cía Chilena de Tabacos, c.1932.
Cigar Bands
A collection of 24 cigar bands with miniature playing cards.
Cigarrillos Compadre, Peru, early 1900s
Spanish-suited playing cards for Cigarrillos Compadre, Peru, early 1900s
Cilbrás
Cilbrás is a distribution branch of the Brazilian high-pressure gas cylinder and welding supplies company Praxair.
Clamcleats playing cards
Clamcleats playing cards for sailors designed by Celia Allison, New Zealand, 1986.
Clausen Brewing
It was a common practice for card makers to produce decks under fictitious names particularly when producing advertising decks, to avoid promoting their own name at the expense of the client.
Club Soft Drinks
Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.
Coca~Cola themed pack for Ripley department store, Peru
Coca-Cola themed deck produced for Ripley Department Store, Peru, anonymous manufacturer, c.2000.
Conrad Punta del Este Resort & Casino
Naipes Conrad Punta del Este Casino playing cards produced specially for Conrad Punta del Este Resort & Casino.
Coricidin Demilets
Coricidin Demilets pharmaceutical playing cards, 1967.
Cow & Gate ‘Snap’
Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.
Cow & Gate Happy Family Game
Cow and Gate Happy Family game was issued around 1928 to promote nutrition products.