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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

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Modiano Patience

Patience cards published by Modiano, c.1945.

Modiano Patience

Austrian Lloyd Steamship Company

Possibly one of the most beautiful decks produced for commercial purposes, this was printed by Modiano for the Austrian Lloyd Steamship Company of Trieste in c.1895

Austrian Lloyd Steamship Company