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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

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Cartográfica Industrial, Curitiba, Brazil

Double advertising pack made by Cartográfica Industrial for Refrigeração Parana S.A. The extra card contains an insignia with the legend 'CARTAL'.

Cartográfica Industrial, Curitiba, Brazil