Baldriparan
Shepherd and sheep advertising a herbal medicinal product to relieve sleep disorders.
Baldriparan is a herbal medicinal product for night-time use containing a dry extract of valerian root. It helps to reduce the time it takes to drift off by calming the nervous system. For more than 30 years, a shepherd and his sheep have been used in advertising campaigns for this product as they symbolise peaceful night-time rest, referencing the classic habit of counting sheep to fall asleep. With small design variations, the shepherd is on the kings, ewes on the queens and rams on the jacks, all treated humorously. The name of the product can be found on each one of the court cards. The manufacturer’s name is on the Ace of Clubs, while F.X. Schmid’s logo appears on the 9 of Hearts. The jolly, bearded shepherd pops up again on the reverse with some of his sheep in a double-ended design. See the box
Advertising deck for Baldriparan herbal medicine made by F.X. Schmid, Munich, Germany, 1995. 32 cards + 1 extra card with brief rules of Skat in German, in tuck box. Size: 59 x 92 mm.
I have a few of these packs available for sale.
By Roddy Somerville
France • Member since May 31, 2022
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
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