Snow White 1st edition

Above: advert for ‘Snow White’ card game.

Snow White and the Seven Dwarfs card game - 1st edition published by Castell Brothers Ltd (Pepys), price 1/6d.

In 1937, the Walt Disney fairytale film “Snow White and the Seven Dwarfs” made a big impact at the first showing in America. Pepys thought it would be a good idea to produce a Snow White card game to tie in with the general release of the film in the UK in 1938. Artists were despatched to sit through endless showings of “Snow White” making drawings for the cards and Kenneth Collins, Castell Bros managing director, sat down to write the rules for the game.

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Above: Snow White card game 1st edition published by Castell Brothers Ltd (Pepys) with permission of Walt Disney - Mickey Mouse Ltd, 1937. The game was published with rules booklet in several languages (English, French, German). From the collection of Rex Pitts.

A new version of Snow White, much more closely based on scenes from the Disney film and looking more modern for the 1950s, was introduced around 1951  see more →