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Belle Vue Gueuze

Publicity playing cards for Brasserie Belle-Vue (now part of Anheuser-Busch InBev) with original, contemporary designs by Wim Simons.

The designs were first printed on laminated melamine for DSM (a Dutch multinational active in the fields of health, nutrition and materials) to provide tensile strength to withstand rigorous play. Subsequent editions were produced on normal card for other customers, such as this example for Brasserie Belle-Vue (a Belgian Brewery).

The designer has chosen different pastel palettes for the court figures in each suit: red for spades, green for diamonds and so on, whilst the suit symbols have a modern look.

Promotional playing cards for Brasserie Belle-Vue designed by Wim Simons, Belgium, c.1969
Promotional playing cards for Brasserie Belle-Vue designed by Wim Simons, Belgium, c.1969

Above: promotional playing cards for Brasserie Belle-Vue designed by Wim Simons, printed by L. Biermans, Belgium, c.1969.

CREDITS & REFERENCES

Images courtesy Rex Pitts.

Additional research by Francis Bevers.

Last Updated December 28, 2017 at 03:24pm

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