The World of Playing Cards Logo
Published March 06, 2024 Updated March 06, 2024

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilton Hill.

1970 Spain Heraclio Fournier Margot Hamilton Hill Advertising Fashion & Costume Luxury Add to Collection

Merely by using black and gold in her designs, Margot Hamilton Hill, an illustrator and lecturer on the history of fashion, has managed to convey a sense of luxury in this pack for Loewe, the Spanish fashion house. The full-length courts are dressed in fashionable 17th century costumes, with further gold and black decoration on the Aces. The pips have been given an individual look without being too different from the norm. The maker’s name and tax stamp appear on the 4 of Clubs. The double-ended back design features a capital ‘L’ for Loewe in brown and gold. The cards have gilt corners.

‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970 ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970 ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970

Above: ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, for Loewe, 1970. 52 cards + 2 (identical) Jokers + 1 title card in clear plastic box. Size: 63 x 88 mm.

Reference

Fournier Museum Catalogue, Vol. 1, Spain 799.

avatar
507 Articles

By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


Related Articles

Woodblock and Stencil King of Diamonds

Woodblock and Stencil King of Diamonds

A limited edition art print of the King of Diamonds 1984 woodblock joker.

Woodblock and Stencil Jack of Hearts

Woodblock and Stencil Jack of Hearts

A limited edition art print of the Jack of Hearts 1984 woodblock joker.

Woodblock and Stencil Queen of Clubs

Woodblock and Stencil Queen of Clubs

A limited edition art print of the Queen of Clubs 1984 woodblock joker.

Woodblock and Stencil Joker

Woodblock and Stencil Joker

A limited edition art print of the 1984 woodblock joker.

QAIPES – cartas españolas

QAIPES – cartas españolas

Spanish-suited cards made in China inscribed “QAIPES” and “BAIPES”!

2019 Baraja de la Cocina Española

Baraja de la Cocina Española

A celebration of Spanish gastronomy, with designs by Silja Götz employing non-standard suits.

2020 Deportivo Alavés 1921-2021

Deportivo Alavés 1921-2021

Drawings by Guillem Bosch of famous Alavés footballers in celebration of the club’s centenary.

1994 Medizin Skat

Medizin Skat

Promotional pack for a hospital group in the Saarland, with non-standard suits and courts designed b...

2006 Naipes Kukuxumusu

Naipes Kukuxumusu

A 52-card Spanish-suited advertising pack for a clothing company in Pamplona.

2018 Euskal Herriko Mitologia

Euskal Herriko Mitologia

Important figures from Basque mythology, named in four languages.

2016 Líneas rojas 2016

Líneas rojas 2016

Semicaricatural images of Spanish politicians by Jordi Minguell, combined with non-standard suits. ...

2022 Jeu des 7 familles basques

Jeu des 7 familles basques

A Happy Families-type game from the Basque country, with designs by Soledad Bravi and Agathe de Las...

1983 The Art of Erté

The Art of Erté

Luxury playing cards displaying artwork by Erté, published in 1983 by Sobranie of London.

1647 Sevilla 1647 reproduction

Sevilla 1647 reproduction

Facsimile of Spanish-suited pack produced in Sevilla, Spain, 1647.

Introduction to Collecting Themes

Introduction to Collecting Themes

Playing cards can be broadly categorised into standard and non-standard designs, with collectors app...

1985 Victor Hugo “L’homme qui rit”

Victor Hugo “L’homme qui rit”

Two different packs with costume designs for Victor Hugo plays, issued on the centenary of his deat...

1981 Haushaltgeräte

Haushaltgeräte

Publicity pack for VEB Kombinat Haushaltgeräte, makers of household goods, with designs by Volker Ha...

Miniature spanish-suited playing cards

Miniature spanish-suited playing cards

Pack of 48 miniature spanish playing-cards published by C R.

1975 Poker Lusso

Poker Lusso

Richly costumed courts on a luxury poker pack from Masenghini.

2010 Manara: baraja de poker

Manara: baraja de poker

Exotic illustrations by Italian comic book artist and writer Milo Manara.

1980 Club Soft Drinks

Club Soft Drinks

Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

1984 Mit Rhino auftrumpfen

Mit Rhino auftrumpfen

Black rhinos on a publicity pack for Armstrong, a flooring company, with comic designs by Pit Flick....

2018 Marmite

Marmite

Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two y...

G&G Armament playing cards

G&G Armament playing cards

G&G Armament Airsoft replica gun playing cards from Taiwan.

2005 Absolut Deck

Absolut Deck

Promotional deck published for Absolut Vodka in Sweden.

2010 Alice in Wonderland

Alice in Wonderland

Alice in Wonderland collector’s edition with illustrations of characters from the film, published by...

2001 Kuzco, l’empereur mégalo

Kuzco, l’empereur mégalo

Notched cards featuring toys representing characters from the Disney film Kuzco, as offered by McDon...

2001 Women by Royo

Women by Royo

‘Women by Royo’ erotic playing cards published by Heraclio Fournier, Spain, 2001.

1991 Costume Playing Cards

Costume Playing Cards

Four centuries of costumes from the Costume Court at the Victoria and Albert Museum.

1985 Hilti I

Hilti I

Promotional pack for Hilti power tools, with courts in medieval costume and non-standard pips.

1964 Monuments de Paris

Monuments de Paris

‘Monuments de Paris’ souvenir playing cards produced by Heraclio Fournier, c.1964.

1972 Feh Schnapskarten

Feh Schnapskarten

Colourful promotional pack for Feh household and toilet papers.

1993 Hansaplast<sup>®</sup>

Hansaplast®

Advertising pack for Hansaplast, with comic courts sporting sticking plasters.

1988 Lorilleux International

Lorilleux International

Promotional pack for Lorilleux International’s Lotus inks, with designs by James Hodges.

1986 B. Braun-Dexon<sup>®</sup>

B. Braun-Dexon®

Publicity pack promoting B. Braun-Dexon’s atraumatic needles, with non-standard courts and pips.

1977 Bibaraja

Bibaraja

Amusing designs of boys as circus performers by Alberto Muñiz Sánchez.

1986 Peintres Latino Americains

Peintres Latino Americains

Original artwork by 18 different Latin American artists.

1991 54 Affiches Retro

54 Affiches Retro

54 different old French advertising posters, mainly for travel and health products.

1985 Paco Lobo

Paco Lobo

Highly original and striking designs by Paco Lobo for the fashion house of the same name.

1970 Loewe: Moda Europea Siglo XVII

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilto...

1988 Toros: De El Cordobés a Espartaco

Toros: De El Cordobés a Espartaco

Publicity pack for the Spanish newspaper Ya with caricatures of famous bullfighters by Fernan...

1994 Baraja de Alava

Baraja de Alava

55 different paintings by Emilio Lope depicting the history and culture of Vitoria and the province ...

2013 Past Masters’ Association Presentation Pack

Past Masters’ Association Presentation Pack

The Worshipful Company of Makers of Playing Cards Past Masters’ Association Presentation Pack, 2013....

1996 Postak – Las Postas

Postak – Las Postas

‘Postak - Las Postas’ playing cards commemorating the history of the Basque postal service, Spain, 1...