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Published March 06, 2024 Updated March 06, 2024

Loewe: Moda Europea Siglo XVII

Luxury pack for the Spanish fashion house Loewe, with 17th century costume designs by Margot Hamilton Hill.

1970 Spain Heraclio Fournier Margot Hamilton Hill Advertising Fashion & Costume Luxury Add to Collection

Merely by using black and gold in her designs, Margot Hamilton Hill, an illustrator and lecturer on the history of fashion, has managed to convey a sense of luxury in this pack for Loewe, the Spanish fashion house. The full-length courts are dressed in fashionable 17th century costumes, with further gold and black decoration on the Aces. The pips have been given an individual look without being too different from the norm. The maker’s name and tax stamp appear on the 4 of Clubs. The double-ended back design features a capital ‘L’ for Loewe in brown and gold. The cards have gilt corners.

‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970 ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970 ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, 1970

Above: ‘Loewe: Moda Europea Siglo XVII’ publicity deck made by Heraclio Fournier, S.A., Vitoria, Spain, for Loewe, 1970. 52 cards + 2 (identical) Jokers + 1 title card in clear plastic box. Size: 63 x 88 mm.

Reference

Fournier Museum Catalogue, Vol. 1, Spain 799.

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By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


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