Bischofszell

Bischofszell Nahrungsmittel AG produces a wide variety of items such as fruit juices, jams, canned food and convenience food for the Swiss supermarket chain Migros. It takes its name from the city in which it is situated, Bischofszell in the canton of Thurgau. For this pack, the designer Heinz Looser-Brenner from Zürich has replaced the traditional Swiss-German suits with suits of carrots, beans, peas and cherries. The Kings are chefs, the Obers waiters, and the Unders farmers, all with fruit or vegetable heads. The logo of the company appears on the reverse against a background of red and yellow zigzag lines.

Above: Bischofszell advertising playing cards designed by Heinz Looser-Brenner and produced by AGMüller, Neuhausen am Rheinfall, Switzerland, 1987. 36 cards. Size: 57 x 89 mm.

References

Fournier Museum Catalogue, Vol. III, Switzerland 171.