Campari playing cards
Publicity pack for Campari, designed for the Portuguese or Brazilian market.
Apart from the advertisement for Campari on the back and the recipe for Italian Mojito on the extra card, this pack is printed in just three colours – red, black and ochre. The courts are the same in each suit, printed in black on the black suits and red on the red suits. The Ks are based on an Anglo-American King of Hearts, the Qs on a Queen of Clubs and the Js on a Jack of Hearts. They even retain hearts and clubs on their clothing in every suit. A starburst effect has been used to decorate the Aces. The wording ‘Campari red passion’ appears on every card to drive home the advertising message. The extra/recipe card has a back design which is different from the rest of the pack. Based on the text on the box and that used for the recipe on the extra card, this pack was intended to promote Campari in the Portuguese and/or Brazilian market.
Above: Campari playing cards for the Portuguese or Brazilian market, maker unknown. Date unknown but possibly c2017. 52 cards + 2 Jokers + 1 extra card in tuck box. Size: 61 x 91 mm.
The extra/recipe card has a back design which is different from the rest of the pack.
• See the box►
Note: Campari is an Italian alcoholic liqueur known for its vibrant red colour and bitter flavour. It is made from a blend of herbs and fruits, and often used as an ingredient in cocktails.
By Roddy Somerville
France • Member since May 31, 2022
Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.
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