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Published April 04, 2024 Updated April 04, 2024

Marmite

Fifty-Four images celebrating a UK savoury spread, that has been around one hundred and twenty two years! It's about time!

2018 United Kingdom Piatnik Advertising Food & Cooking Humour Add to Collection

Above: an advertisement featuring a Marmite jar with angel wings and devil horns highlights a promotion for "Horrid Henry" audiobook downloads, playing on the brand's classic love-or-hate theme.

I don't think German scientist Justus Von Liebig, creator of the sticky dark brown paste back in 1902, could have ever imagined that Gibson's would consider it worthy of designing a celebratory playing card deck. But it's exactly what they thought in 2018, when they commissioned Piatnik.

Love it or Hate it, my mate, Marmite

In no particular order, we have photos of ancient jars, modern jars, special jars, poster promos, newspaper adverts, modern jars, souvenir items, David Hockney creations and even an April fool (Marmite Fabric Softener indeed!): They probably had enough material for two decks!

Each card is a delight on the eyes, celebrating a British institution which has been copied all over the world. The back of the cards has the yellow, red, green logo featuring a "marmite", a French term for a large, covered earthenware or metal cooking pot, surrounded by a contrasting jet black.

Now owned by Unilever, the advertisers have had a brilliant sense of humour, right from the onset. "Is perfectly Horrid", "Please Go Easy", "Use mouthwash after eating", "Some call it madness", "The Hate Party". Of course, there are the varieties, too: Champagne, Guinness, Gold Fleck, Peanut Butter, with a multitude of uses: Scrambled Eggs, Pizzas, in Tortillas, for nursing mothers, gravy, soups, sauces, stews and even for the treatment of pernicious anaemia!

Love or hate Marmite, yeast extract has never looked as good as on a deck of cards!


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16 Articles

By Ian Taylor

Member since June 20, 2022

I've played card games from the age of three, collecting all things "cards" from 16 and finally started to specialise at 58! Thanks to these wonderful pages and a certain Mr Lodge, my main interest is in British decks, with examples of the English standard pattern in other countries. I am beginning to develop a liking for Belgium and German cards, too. It's nice to be able to spend time writing profiles for WOPC, on more modern yet beautiful decks. Looking forward to retiring in April, when I can spend more time on this wonderful interest.


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