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Published April 06, 2024 Updated April 06, 2024

Club Soft Drinks

Promotional pack for Club soft drinks with amusing illustrations of different kinds of ‘club’.

1980 Belgium Cartamundi Advertising Cartoon Food & Cooking Add to Collection

Considerable ingenuity has gone into the designs of this pack which comprises 52 black-and-white illustrations of different types of ‘club’. Each cartoon has the name of the club beneath the image. Some are clever plays on words, such as ‘night club’ (JS). Only the backs – in bright yellow and black – mention the products being advertised. The “C&C” in the logo stands for Cantrell & Cochrane, the Irish manufacturer and distributor of Club Orange, Club Lemon, etc. See the box

Club Soft Drinks promotional deck made by Carta Mundi, Turnhout, Belgium, 1980 Club Soft Drinks promotional deck made by Carta Mundi, Turnhout, Belgium, 1980

Above: Club Soft Drinks promotional deck made by Carta Mundi, Turnhout, Belgium, 1980. 52 cards + 4 Jokers (2 different designs only) in tuck box. Size: 56 x 87 mm. The box looks the same front and back.

It is interesting to note how similar in style this pack is to The Cartoonists’ Pack produced in the same year (1980). Was one of the cartoonists responsible for that pack involved in the creation of this one?

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By Roddy Somerville

Member since May 31, 2022

Roddy started collecting stamps on his 8th birthday. In 1977 he joined the newly formed playing-card department at Stanley Gibbons in London before setting up his own business in Edinburgh four years later. His collecting interests include playing cards, postcards, stamps (especially playing cards on stamps) and sugar wrappers. He is a Past President of the Scottish Philatelic Society, a former Chairman of the IPCS, a Past Master of the Worshipful Company of Makers of Playing Cards and Curator of the WCMPC’s collection of playing cards. He lives near Toulouse in France.


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