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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

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Franz Adametz

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Tarock Cards

The earliest Tarot decks originated in Italy in the fifteenth century, with Italian suit symbols. However the game was very popular elsewhere and tarots with French suit signs, usually called "tarok" or "tarock", appeared around 1750 which are now mainly produced in Austria.

Tarock Cards

Adametz, Vienna

Cards from a 54-card "Austrian Tarock" or "Industrie und Glück Tarock" pack made by Franz Adametz of Vienna, c.1948. This type of pack originated around the middle of the 19th century and was used (and still is) in Austria and Hungary.

Adametz, Vienna