Cartes à Jouer Héron originated as the principal playing-card brand of Boéchat Frères, a Bordeaux printing and cardboard manufacturer founded in 1930 by the Swiss-born Boéchat brothers. After moving into new premises in rue Héron in 1945, the company adopted the Héron trademark, named after the street, and specialized exclusively in the manufacture of playing cards. Héron became one of France's four leading card brands, particularly renowned for its promotional, souvenir and custom-designed packs, as well as standard French playing cards and tarot decks. Following the reorganization of Boéchat Frères in 1986, the company traded as Héron S.A., before being acquired by France Cartes in 1994. The Héron brand has since remained in production as part of the Cartamundi group.
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