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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

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Fábrica de Naipes La Primitiva

4 Articles

Cadiz style by La Primitiva, Bs Aires c.1905.

Cadiz style playing cards manufactured by La Primitiva, Victoria 3179, Buenos Aires c.1905. The cards have the black 'Mercury' tax stamp on the four of cups.

Cadiz style by La Primitiva, Bs Aires c.1905.

Tarocco Piedmontese by Fabrica de Naipes La Primitiva, Bs Aires

Tarocco Piedmontese by Fabrica de Naipes La Primitiva, Defensa 125, Buenos Aires c.1890.

Tarocco Piedmontese by Fabrica de Naipes La Primitiva, Bs Aires

Tarocco Piedmontese, Buenos Aires c.1900

Tarocco Piedmontese by Fabrica de Naipes La Primitiva, Moreno 248, Buenos Aires c.1900

Tarocco Piedmontese, Buenos Aires c.1900

La Primitiva, Victoria 3179, Buenos Aires

La Primitiva, Victoria 3179, Buenos Aires c.1878-1920, manufacturers of paper and playing cards.

La Primitiva, Victoria 3179, Buenos Aires