Highlanders

Highlanders is one of the traditional British “quality” names found on tax wrappers and later on card boxes, used in England from the 1700s into the early 1900s. By the late 19th century it sat within a recognised hierarchy—below Moguls (or Great Moguls) and Harrys, and above Merry Andrews—serving as a shorthand for relative grade and price. These names originated as registered makers’ signs within the regulated, tax-administered London trade, and they fed directly into the late-19th-century shift from “qualities” to modern brand naming.