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Playing cards have been with us since the 14th century, when they first entered popular culture. Over the centuries packs of cards, in all shapes and sizes, have been used for games, gambling, education, conjuring, advertising, fortune telling, political messages or the portrayal of national or ethnic identity. All over the world, whatever language is spoken, their significance is universal. Their popularity is also due to the imaginative artwork and graphic design which is sometimes overlooked, and the “then & now” of how things have changed.

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Hoechst

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Festal advertising playing cards

Festal advertising playing cards for Hoechst Peruana S.A.

Festal advertising playing cards

Naipes Inca for Hoechst Karidium

Naipes Inca for Hoechst Karidium by C. Della Penna S.A.C.I., Buenos Aires, c.1973.

Naipes Inca for Hoechst Karidium