Naipes Inca for Hoechst Karidium
Naipes Inca for Hoechst Karidium by C. Della Penna S.A.C.I., Buenos Aires, c.1973.
Naipes INCA by C. Della Penna S.A.C.I. for Hoechst pharmaceuticals, Buenos Aires, c.1973
This is a special pack of Naipes Inca made for Hoechst Karidium tranquilisers in c.1973. The jokers, backs and the box have been customised specially for Hoechst. The motif on the Ace of spades is the same as in Naipes Guarany. The court cards are based on the designs of Piatnik, after Goodall. The company name is given as C. Della Penna S.A.C.I. and there is no tax stamp on the Ace of hearts.
Above: cards from Naipes Inca deck with advertising for Hoechst Karidium tranquiliser. The company name of C. Della Penna S.A.C.I and absence of any tax stamp on the ace of hearts implies a date after 1968, but the ace of spades has the serial number 4673 which suggests a code for 1973. The court cards are based on the designs of Piatnik, after Goodall, and the Jokers and back design are special designs for Karidium. It is not clear why an image of what looks like the planet Mars has been chosen for this; perhaps because it suggests scientific progress and the possibility of life in outer space… "spaced out".
By Simon Wintle
Spain • Member since February 01, 1996 • Contact
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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