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Published July 03, 2010 Updated July 01, 2022

Festal advertising playing cards

Festal advertising playing cards for Hoechst Peruana S.A.

1970 Peru Litográfica del Perú Advertising Hoechst Medical & Pharmaceutical Add to Collection

manufactured by Litográfica del Perú, S.A. for Hoechst Peruana S.A., c.1970

Above: "Festal" standard Anglo-American style advertising playing cards for Hoechst Peruana S.A. manufactured by Litográfica del Perú, S.A., c.1970. The Ace of Spades is suggestive of a "Bicycle" Ace which was presumably well-respected by Peruvian card players. The reverse shows an advert depicting a native with a satisfied belly and no indigestion due to the beneficial effects of Festal! Hoechst Pharmaceuticals also produced advertising playing cards in other South American countries, see Naipes INCA by C. Della Penna for Hoechst, Buenos Aires, c.1973.

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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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