Festal advertising playing cards
Festal advertising playing cards for Hoechst Peruana S.A.
manufactured by Litográfica del Perú, S.A. for Hoechst Peruana S.A., c.1970
Above: "Festal" standard Anglo-American style advertising playing cards for Hoechst Peruana S.A. manufactured by Litográfica del Perú, S.A., c.1970. The Ace of Spades is suggestive of a "Bicycle" Ace which was presumably well-respected by Peruvian card players. The reverse shows an advert depicting a native with a satisfied belly and no indigestion due to the beneficial effects of Festal! Hoechst Pharmaceuticals also produced advertising playing cards in other South American countries, see Naipes INCA by C. Della Penna for Hoechst, Buenos Aires, c.1973.
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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