Festal advertising playing cards

Published July 03, 2010 Updated July 01, 2022

Festal advertising playing cards for Hoechst Peruana S.A.

1970 PeruAdvertisingHoechstMedical & PharmaceuticalLitográfica del Perú

manufactured by Litográfica del Perú, S.A. for Hoechst Peruana S.A., c.1970

Above: "Festal" standard Anglo-American style advertising playing cards for Hoechst Peruana S.A. manufactured by Litográfica del Perú, S.A., c.1970. The Ace of Spades is suggestive of a "Bicycle" Ace which was presumably well-respected by Peruvian card players. The reverse shows an advert depicting a native with a satisfied belly and no indigestion due to the beneficial effects of Festal! Hoechst Pharmaceuticals also produced advertising playing cards in other South American countries, see Naipes INCA by C. Della Penna for Hoechst, Buenos Aires, c.1973.

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