Nintendo Playing Cards Co. Ltd

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Nintendo

In 1889, Fusajirô Yamauchi began manufacturing “Hanafuda” or “flower cards” under the brand name Nintendō Koppai. Cards were hand crafted using the bark from mulberry and mitsu-mata trees. Around 1902 the firm began producing Western style playing cards.

After WWII, Nintendō managed to survive a period of heavy taxation on playing-cards, which killed off many smaller manufacturers. In the second half of the 20th century they diversified into children’s toys and, later on, video games.

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