As the ‘culture of the people’, contemporary popular culture is a product of economically more developed countries and arises from a combination of advances in technology and increased leisure time. Popular culture is also informed by the mass media. Iconic brands aim to be sold to large numbers of people as a commodity. Certain currents of pop culture may originate from or diverge into a subculture. Many new cardistry and Kickstarter decks fall into this category.
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