Casa Jacobo Peuser
Casa Jacobo Peuser was originally founded in 1867, and was involved in the importation of playing cards into Argentina during the period (approx.) c.1920-1950.
Casa Jacobo Peuser, Buenos Aires, 1867-c.1960
Above: Casa Jacobo Peuser letterhead dated 1954, giving the head office address as San Martin 200, Buenos Aires.
Jacobo Peuser was a German immigrant, born on 28th November, 1843 in Hesse-Nassau, who arrived in Argentina in 1855, aged 12. The young Jacobo started working in Graphics workshops. In April 1867 he opened a small bookshop in Buenos Aires. Such was his passion for graphic arts that the following year he purchased larger premises and his business continued to grow. The business was involved in the importation of foreign manufactured playing cards into Argentina during the period (approx.) c.1920-1950. As can be seen in the examples shown below, the importer's details were overprinted on the Ace of Hearts and the tax band which was fixed around the sealed pack. Cards from England manufactured by John Waddington and also cards manufactured in USA by the U.S. Playing Card Card Co. are known to have been imported by Casa Jacobo Peuser.
Above: pack featuring the "Houses of Parliament / Victoria Tower" (London) manufactured in England by John Waddington, imported into Argentina by Casa Jacobo Peuser Ltda, c.1938. The importer's details "Peuser Ltda" are overprinted on the ace of hearts and at the right-hand end of the 50 Centavos green tax band fixed around the sealed pack (Decreto No.11,252, 1924-1943). Several others including 'Beautiful Britain' packs with iconic views of London, such as "Tower & Tower Bridge" are also known to have been imported by Jacobo Peuser.
Above: 2 Pesos yellow taxband overprinted with the new name "Casa Jacobo Peuser S.A.C. e I". Decreto No.18,235, 1944-1964.
Left: Jacobo Peuser advertising sign, colour lithography, c.1890s. The sign shows several medals and mentions book publishing, book-binding and lithographic printing as the primary business activities, along with photographs of the head offices, subsidiary branches, workshops, etc. Approx size: 350 x 460 mms. The central area appears to have held a calendar which has been torn off.
Left: Double pack with pictorial backs manufactured by John Waddington and inported into Argentina by Casa Jacobo Peuser Ltda, c.1930s.
By Simon Wintle
Spain • Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
Activity for Casa Jacobo Peuser
Sign in to comment or save this article.
Related Articles
Naipes Gauchescos Argentinos
“Naipes Gauchescos Argentinos” with re-styled Spanish suit-symbols reflecting Argentinean culture, 2...
Foto Joker
'Foto Joker' Spanish playing cards for Matera Color Laboratory, 2008.
Caballos Argentinos
“Caballos Argentinos” playing cards with photographs of horses and ponies on each card.
G. Berger, Buenos Aires, c.1935-50
Berger also produced a Hungarian-type "Seasons" pack with the brand name "La Estrella" and a six-poi...
Julio Laje
Julio Laje, importing agent for playing cards, Aconquija 2981, Buenos Aires, c.1930-1960.
Anonymous manufacturers 1
Argentina has produced a series of anonymous decks, both Spanish-suited and Anglo-American type and ...
Standard playing cards manufactured by Joker S.A.
Standard playing cards manufactured by Joker S.A.
Alvarez Holmberg y Cia,
Alvarez Holmberg y Cia, playing card manufacturer, Buenos Aires, Argentina, c.1950-70
Argentinian Playing Cards - Naipes Argentinos
Playing cards were introduced to the Americas by Spanish explorers in the 16th century.
Naipes La Banca
Naipes La Banca, Argentina c.1970-85.
Imported Argentinean Playing Cards
There has been a number of importing agents, as well as manufacturers from other countries, who have...
Nascal S.R.L., Buenos Aires, 1960-80
Nascal S.R.L., Paisandu 760, Buenos Aires c.1960-80, manufacturers of plastic playing cards.
Impuestos Internos Sobre Naipes
Duty was first introduced on playing cards in Argentina in 1892, as part of the Internal Duties law,...
La Primitiva, Victoria 3179, Buenos Aires
La Primitiva, Victoria 3179, Buenos Aires c.1878-1920, manufacturers of paper and playing cards.
Ernesto Flaiban - Quality Control
Sr. Ernesto Flaiban, founder and president of E. Flaiban S.A., is seen here checking the quality of ...
Fagoaga y Compañía (Casa Bertrand Domec), Buenos Aires, c.1970
Playing Cards Imported into Argentina by Fagoaga y Compañía (Casa Bertrand Domec), Buenos Aires, c.1...
Bertrand Domec, Buenos Aires 1904-1970
Bertrand Domec was an importer of playing cards into Argentina, 1904-1970.
Cía General Fabril Financiera S.A.
Founded in 1889 as Compañía General de Fósforos, and favoured by certain economic factors, the firm ...
List of Argentinian Playing Card Manufacturers
List of Argentinian Playing Card Manufacturers from the 19th and 20th centuries.
Souvenir Playing Cards
Argentina publishes many tourist souvenir packs, usually with colour pictures on each card, and with...
Most Popular
Our top articles from the past 60 days
