Gráfica S.A., Bs Aires
Carlos Vº Catalan pattern, 1980s
This is a copy of the standard Guarro Catalan pattern as published by Heraclio Fournier in Spain. The box and four of cups state : “Industria Argentina” but the ace of coins has no information. The logo (shown right) is also inspired by the tower motif (coat of arms of Vitoria) on Fournier's version►
Above: “Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s. 40 cards in box, reverse red casino trellis. This brand now belongs to Naipes Feroleto / Los Remos S.R.L.
Other brands
The same designs were also used for other brands. 48-card decks also carried 2 jokers.
Above: Naipes Escolazo, c.1978. 48 cards + 2 jokers in box. This brand now belongs to Justo Rodero.
Above: Lagos del Sur Souvenir, c.1980.
Advertising and Promotion
The designs were also used for sponsored advertising packs.
Above: advertising edition for Imparciales cigarettes (Massalin Particulares S.R.L, Philip Morris International’s affiliate in Argentina) printed by Gráfica S.A., Buenos Aires, 1980s. 48 cards + 2 jokers.
Over the years the quality of the cards moved towards the budget end of the market, often produced anonymously.
Above: budget grade advertising deck by Gráfica S.A. for Argentina Telecom Personal Light, 2004. 48 cards + 2 jokers in box. See also pack with plain backs►
La Española
Formerly produced by Vigor S.A.C. e I. this brand was produced for a short while by Gráfica S.A., Calle 58 Ex Lamadrid 1.400 Villa Maipú, San Martin before being acquired by Gráfica 2001.
