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Published February 02, 2016 Updated July 10, 2022

Gráfica S.A., Bs Aires

Gráfica S.A. of Buenos Aires has produced a number of brands using the Catalan pattern.

1978 Argentina Gráfica S.A. Carlos Vº Escolazo Catalan Pattern Guarro Pattern Add to Collection

Carlos Vº Catalan pattern, 1980s

This is a copy of the standard Guarro Catalan pattern as published by Heraclio Fournier in Spain. The box and four of cups state : “Industria Argentina” but the ace of coins has no information. The logo (shown right) is also inspired by the tower motif (coat of arms of Vitoria) on Fournier's version

Gráfica S.A., Buenos Aires
“Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s
“Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s “Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s “Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s

Above: “Carlos Vº” Catalan pattern by Gráfica S.A., Buenos Aires, 1980s. 40 cards in box, reverse red casino trellis. This brand now belongs to Naipes Feroleto / Los Remos S.R.L.

Gráfica S.A., Buenos Aires

Other brands

The same designs were also used for other brands. 48-card decks also carried 2 jokers.

Naipes Escolazo made by Gráfica S.A., c.1978 Naipes Escolazo made by Gráfica S.A., c.1978

Above: Naipes Escolazo, c.1978. 48 cards + 2 jokers in box. This brand now belongs to Justo Rodero.

Gráfica S.A., Buenos Aires
Lagos del Sur Souvenir, c.1980

Above: Lagos del Sur Souvenir, c.1980.

Advertising and Promotion

The designs were also used for sponsored advertising packs.

advertising deck by Gráfica S.A. for Imparciales cigarettes, 1980s

Above: advertising edition for Imparciales cigarettes (Massalin Particulares S.R.L, Philip Morris International’s affiliate in Argentina) printed by Gráfica S.A., Buenos Aires, 1980s. 48 cards + 2 jokers.

Over the years the quality of the cards moved towards the budget end of the market, often produced anonymously.

advertising deck by Gráfica S.A. for Argentina Telecom Personal Light, 2004

Above: budget grade advertising deck by Gráfica S.A. for Argentina Telecom Personal Light, 2004. 48 cards + 2 jokers in box. See also pack with plain backs

Gráfica S.A., Buenos Aires

La Española

Formerly produced by Vigor S.A.C. e I. this brand was produced for a short while by Gráfica S.A., Calle 58 Ex Lamadrid 1.400 Villa Maipú, San Martin before being acquired by Gráfica 2001.

Naipes La Española made by Gráfica S.A. c.1975
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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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Gráfica S.A. of Buenos Aires has produced a number of brands using the Catalan pattern.