Naipes Parliament por Caloi
Carlos Loiseau, better known as ‘Caloi’, was a cartoonist whose designs for Parliament Cigarettes were first published in the early 1970s.
(1948 - 2012)
Carlos Loiseau, better known as ‘Caloi’, was a cartoonist and creator of the famous comic strip character 'Clemente'. Caloi published more than 40 books and won dozens of awards. His playing card designs with cartoon faces for Parliament Cigarettes were first published in the early 1970s. In 2009 Caloi was named Illustrious Citizen of Bs. Aires, cited “for his capacity to bring down the barriers of printed humour to become a symbol of all Argentines.”
Carlos Loiseau, Caloi, pertenece a la generación de humoristas argentinos que conectaron una visión universal de la vida con la inmediatez local para hacer más digerible y soportable la realidad. En 1969/70/71 y 1977/78 realiza la campaña de los cigarrillos "PARLIAMENT" con dibujos que se publican en distintos diarios y revistas de todo el país, en afiches, murales, cortos animados de TV y barajas de naipes.
Above: special 'El Heraldo' pack designed by ‘Caloi’ for Cigarrillos "PARLIAMENT", manufactured by Cia Gral Fabril Financiera, Iriarte 2035, Buenos Aires, c.1977. The court cards are smoking cigarettes, and have funny expressions. The reverse has the Parliament cigarette logo.
By Simon Wintle
Member since February 01, 1996
I am the founder of The World of Playing Cards (est. 1996), a website dedicated to the history, artistry and cultural significance of playing cards and tarot. Over the years I have researched various areas of the subject, acquired and traded collections and contributed as a committee member of the IPCS and graphics editor of The Playing-Card journal. Having lived in Chile, England, Wales, and now Spain, these experiences have shaped my work and passion for playing cards. Amongst my achievements is producing a limited-edition replica of a 17th-century English pack using woodblocks and stencils—a labour of love. Today, the World of Playing Cards is a global collaborative project, with my son Adam serving as the technical driving force behind its development. His innovative efforts have helped shape the site into the thriving hub it is today. You are warmly invited to become a contributor and share your enthusiasm.
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