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Naipes Parliament por Caloi

Published June 24, 2018 Updated June 21, 2022

Carlos Loiseau, better known as ‘Caloi’, was a cartoonist whose designs for Parliament Cigarettes were first published in the early 1970s.

1977 Argentina Cia Gral Fabril Financiera S.A. Carlos Loiseau Advertising Cartoon Tobacco
Carlos Loiseau

(1948 - 2012)

Carlos Loiseau, better known as ‘Caloi’, was a cartoonist and creator of the famous comic strip character 'Clemente'. Caloi published more than 40 books and won dozens of awards. His playing card designs with cartoon faces for Parliament Cigarettes were first published in the early 1970s. In 2009 Caloi was named Illustrious Citizen of Bs. Aires, cited “for his capacity to bring down the barriers of printed humour to become a symbol of all Argentines.”

Carlos Loiseau, Caloi, pertenece a la generación de humoristas argentinos que conectaron una visión universal de la vida con la inmediatez local para hacer más digerible y soportable la realidad. En 1969/70/71 y 1977/78 realiza la campaña de los cigarrillos "PARLIAMENT" con dibujos que se publican en distintos diarios y revistas de todo el país, en afiches, murales, cortos animados de TV y barajas de naipes.

Naipes Parliament by Caloi, 1977

Above: special 'El Heraldo' pack designed by ‘Caloi’ for Cigarrillos "PARLIAMENT", manufactured by Cia Gral Fabril Financiera, Iriarte 2035, Buenos Aires, c.1977. The court cards are smoking cigarettes, and have funny expressions. The reverse has the Parliament cigarette logo.

Naipes Parliament by Caloi, 1977
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By Simon Wintle

Member since February 01, 1996

Founder and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


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