The World of Playing Cards Logo

Naipes Parliament por Caloi

Carlos Loiseau, better known as ‘Caloi’, was a cartoonist whose designs for Parliament Cigarettes were first published in the early 1970s.

Carlos Loiseau

(1948 - 2012)

Carlos Loiseau, better known as ‘Caloi’, was a cartoonist and creator of the famous comic strip character 'Clemente'. Caloi published more than 40 books and won dozens of awards. His playing card designs with cartoon faces for Parliament Cigarettes were first published in the early 1970s. In 2009 Caloi was named Illustrious Citizen of Bs. Aires, cited “for his capacity to bring down the barriers of printed humour to become a symbol of all Argentines.”

Carlos Loiseau, Caloi, pertenece a la generación de humoristas argentinos que conectaron una visión universal de la vida con la inmediatez local para hacer más digerible y soportable la realidad. En 1969/70/71 y 1977/78 realiza la campaña de los cigarrillos "PARLIAMENT" con dibujos que se publican en distintos diarios y revistas de todo el país, en afiches, murales, cortos animados de TV y barajas de naipes.

Naipes Parliament by Caloi, 1977

Above: special 'El Heraldo' pack designed by ‘Caloi’ for Cigarrillos "PARLIAMENT", manufactured by Cia Gral Fabril Financiera, Iriarte 2035, Buenos Aires, c.1977. The court cards are smoking cigarettes, and have funny expressions. The reverse has the Parliament cigarette logo.

Naipes Parliament by Caloi, 1977
avatar

By Simon Wintle

Member since February 01, 1996

View Articles

Curator and editor of the World of Playing Cards since 1996. He is a former committee member of the IPCS and was graphics editor of The Playing-Card journal for many years. He has lived at various times in Chile, England and Wales and is currently living in Extremadura, Spain. Simon's first limited edition pack of playing cards was a replica of a seventeenth century traditional English pack, which he produced from woodblocks and stencils.


Leave a Reply

Recommended

1986 Helmsley Hotels

Helmsley Hotels

Publicity pack for the Harley and Helmsley Hotels, U.S.A., c.1986.

1910 C.L.Wüst Poster Stamps

C.L.Wüst Poster Stamps

A set of advertising poster stamps for C.L.Wüst playing cards.

2015 Nomad Luxury Playing Cards

Nomad Luxury Playing Cards

Luxury playing cards produced by Theory11 in collaboration with The Nomad Hotel in New York City.

1920 Chocolate playing cards with scenes from World War 1

Chocolate playing cards with scenes from World War 1

An extraordinary Spanish pack of chocolate advertising playing cards dating from 1920

2021 Avengers Playing Cards by Theory11

Avengers Playing Cards by Theory11

Marvel’s Avengers: The Infinity Saga Premium Playing Cards produced by Theory11 and designed by Mattson Creative, 2021.

Beaujolais je t’aime …

Beaujolais je t’aime …

Pack promoting Beaujolais wine published by Editions du Nuton, France.

Gó Succo

Gó Succo

Gó Succo fruit juice promotion deck featuring Walt Disney cartoons.

IBM Linux One

IBM Linux One

IBM Linux One playing cards, c.2018.

Lion Coffee

Lion Coffee

Lion Coffee Mother Goose card game, late 19th C.

2003 Portraits of a Lady

Portraits of a Lady

Portraits of a Lady by Lo Scarabeo, 2003.

Gas Warm Homes

Gas Warm Homes

Gas Warm Homes Happy Families game published by British Gas, c.1980.

1984 Pato Donald

Pato Donald

Donald Duck card game © Walt Disney Productions, by Naipes Fournier, 1984.

Havermout Kwartetspel

Havermout Kwartetspel

“H-O Kwartetspel” children’s card game promoting quick cooking oatmeal (instant porridge), 1930s.

Werbung die Sticht

Werbung die Sticht

“Werbung die Sticht” deck with artwork by Fritz Bünzli to promote advertising on playing cards by AG Müller 1982.

1983 Inspector Gadget

Inspector Gadget

The Adventures of Inspector Gadget quartet game published by Fournier in 1983.

1920 Periquito y Tontín Dominoes

Periquito y Tontín Dominoes

Periquito y Tontín Dominoes, featuring Feliz and Bonzo, 1920s.

2012 Dundas & Wilson Deal Winners

Dundas & Wilson Deal Winners

“Deal Winners” promotional pack for Dundas & Wilson law firm.

Happy Gas Families

Happy Gas Families

Happy Gas Families published by British Gas, c.1985.

1989 My Goodness my Guinness

My Goodness my Guinness

Gilroy Special Edition Playing Cards to commemorate the centenary of the birth of John Gilroy, 1989.

1986 Christmas Playing Cards

Christmas Playing Cards

Christmas Playing Cards published by Novelty Playing Cards, Syracuse, New York, 1986.

1973 Loriot Rummy

Loriot Rummy

Delightful comical deck designed by Loriot, the German cartoonist and comedian, 1973.

Hamm’s Beer

Hamm’s Beer

Hamm’s Beer promotion deck with bear cartoons by Frank M. Antoncich 1968.

Nationale-Nederlanden

Nationale-Nederlanden

Nationale-Nederlanden insurance company, 1984.

Investors Overseas Services

Investors Overseas Services

Investors Overseas Services, Ltd. (IOS) by A. G. Müller (Schaffhausen), c.1969.

Gibbs Happy Families

Gibbs Happy Families

Gibbs Happy Families card game promotion, both full sized and miniature versions, c.1946.

1950 Electric Snap

Electric Snap

Electric Snap by the South Wales Electricity Board, 1950s.

1971 Playtex

Playtex

Playtex - le jeu de la beauté et du destin, Grimaud, 1971.

Jeu de Memoire

Jeu de Memoire

Jeu de Memoire card game promoting Véritable Chaumes cheese from the village of St Antoines in south west France.

1930 Lever Brothers miniatures

Lever Brothers miniatures

Two miniature card games promoting Vim Scouring Powder and Sunshine Soap, 1930s.

Deutsche Nutzpflanzen

Deutsche Nutzpflanzen

Deutsche Nutzpflanzen - Quartett game promoting Kali brand crop fertilizer, 1938.

Cow & Gate ‘Snap’

Cow & Gate ‘Snap’

Cow & Gate ‘Snap’ featuring Cow & Gate Baby Milk Food, 1935.

Blue Brand Snap Up

Blue Brand Snap Up

Blue Brand Snap Up published by Van den Berghs probably late 1920s.

Mr Bok

Mr Bok

The Merry Game of Mr Bok and his Happy Families, promoting Bok furniture polish, 1930s.

1920 Parkinson’s Happy Families

Parkinson’s Happy Families

Parkinson’s Happy Families published by Parkinson’s of Doncaster, confectioners established in the early nineteenth century.

1939 Biff! Bang!! Wallop!!!

Biff! Bang!! Wallop!!!

Biff! Bang!! Wallop!!! family card game published by H.P. Gibson & Sons Ltd, 1939.

1920 Qantas

Qantas

Qantas Airways Limited is the flag carrier of Australia and is the world's third-oldest airline still in operation, having been founded in November 1920.

1978 Capilettor

Capilettor

Capilettor cartoon playing cards published by VASS, Leinfelden, 1978.

1975 Cefacidal

Cefacidal

“Cefacidal” / Mead Johnson medical humour advertising playing cards, c.1975.

Cigar Bands

Cigar Bands

A collection of 24 cigar bands with miniature playing cards.

2019 Carousel Playing Cards

Carousel Playing Cards

Carousel Playing Cards commissioned by Tesco stores, 2019.